Why is talking to customers directly so important during validation?

When you validate by selling directly, you’re forced to talk to customers, and that’s where you discover what truly resonates. You’ll learn which pieces get the strongest reactions, what content people connect with, and sometimes you’ll be surprised—something you thought was secondary might be what people love most. This bottom-up, customer-first approach helps you make creative decisions based on real market feedback rather than assumptions. It sets you on the right path from the start and saves you from wasting time on the wrong direction.

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Asked by an artist beginning to sell · Answered by Nick · art-marketing-podcast · 2020-09-24