How can greeting cards help me build my art business?

Greeting cards can be a powerful tool for getting your name out there and building a following. They serve as affordable entry points for people to connect with your work and take something home. Put your contact information on the back with a stamp or sticker so people can find you later. Cards can lead to gallery representation—local shops may start carrying them, which builds your local presence. While you can hand-make cards in small batches for boutique sales at higher prices, also consider having a mass-produced option at a lower price point for volume sales. The cards aren’t necessarily about profit—they’re about customer acquisition and brand awareness. Each card is essentially a small advertisement for your larger work.

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Asked by an artist considering greeting cards · Answered by Kristin Harvey and Patrick Shanahan · art-marketing-podcast · 2025-09-12