How can I identify the consistent themes in my art portfolio and create better marketing language around them?

Try this prompt: ‘Act as an art critic who knows my portfolio. See link: [insert your website or Instagram URL]. Identify the three aesthetic through lines most visible in my work, and then suggest wording for an elevator pitch and three hashtags I should own.’ This gives you an outside perspective on your work’s consistent themes and helps you articulate your artistic identity in marketing materials.

---

Asked by an artist struggling to articulate their style · Answered by Patrick Shanahan · art-marketing-podcast · 2025-05-30