How many print sizes should I offer to avoid overwhelming buyers?

Six to ten size options is the sweet spot. More than that becomes overwhelming. Offer your core sizes and then add a note on your website: ‘If you need a different size, please reach out and I’ll make it possible for you.’ When someone contacts you about a custom size, check if you can fulfill it, confirm the price, and get back to them quickly. Always mention this custom-size availability in your marketing messages on social media so buyers know they have options beyond what’s listed.

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Asked by a photographer offering multiple print sizes · Answered by Juan · Office Hours · 2026-04-21