Why is my engagement down even though I post consistently?

The algorithm changes constantly—sometimes daily—so what worked last month might not work now. What was once a best practice can become outdated overnight, and there’s no such thing as a permanent ‘social media expert’ because the rules keep shifting. That said, consistency in your metrics suggests you’re doing well overall. Look for patterns: reels where you speak to the camera or ask questions upfront may perform better. Keep experimenting and adapting rather than assuming you’re doing something wrong.

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Asked by an artist experiencing declining engagement · Answered by Juan · Office Hours · 2026-09-03