How do I balance selling original art with prints and other products?

You can build a successful art business focusing primarily on originals, especially if you create smaller affordable pieces alongside larger statement works. The smaller originals (like 5x7, 9x12, 11x14) can serve the same market that prints typically serve. However, adding prints to your lineup allows you to serve different price points and can actually increase the perceived value of your originals. When you do add prints, it’s an opportunity to raise your original pricing. Consider merchandise as another revenue stream for collectors who may not have wall space but still want to support your work through items like tote bags, pillows, or puzzles.

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Asked by an artist planning their product lineup · Answered by Betty Franks and Patrick Shanahan · art-marketing-podcast · 2024-07-12