What does it mean to be 'properly equipped' to sell art online?

Being properly equipped means having three things in place: First, a professional art gallery website that’s purpose-built for selling art and gives buyers an excellent experience. Second, a reliable print fulfillment solution so you’re not running around to local printers or doing everything yourself. Third, an ongoing marketing system that consistently brings more eyeballs, leads, and sales over time. Without these, you’re pushing a cart uphill. With them, the business runs much more smoothly and profitably.

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Asked by an artist trying to understand what tools and systems they need · Answered by Patrick Shanahan · art-marketing-podcast · 2020-06-24