What's a practical framework for what to post on social media throughout the week?

Consider a five-day rotation inspired by how comedians structure their sets: Monday, share new material—test a new subject, a new way of showing your work, or a new angle. Tuesday, post your process—show yourself in the studio, your creative journey, expose your story. Wednesday, engage your audience—ask questions, run polls about what you’re working on, get feedback. Thursday, revisit your greatest hits—talk about your most popular pieces and why they resonate. Friday, go for the sale—make a direct sales post. This variety prevents you from posting the same thing repeatedly and helps you discover what resonates. You’re not telling one joke for sixty minutes; you’re mixing new material, personal stories, callbacks, crowd work, and closers.

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Asked by synthesized from teaching · Answered by Patrick Shanahan · art-marketing-podcast · 2026-02-19