What should I post on social media as we approach the holiday selling season?

Right now before the busy selling season, focus on warming up your audience by sharing authentic personal content - who you are, what makes you unique, your process, your interests. This builds the know-like-trust factor. Then when the selling season hits, you shift to promotional content. Instead of just showing your art or process, you’d be in the same setting but saying something like ‘Hey, I just wanted to remind you that I’m starting my Black Friday sale today. Use code BLACK25 to save 25% on everything on my website.’ The key is to build that trust and authority first, so when you do promote, people are much more likely to take action.

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Asked by an artist preparing for Q4 · Answered by Juan · Office Hours · 2026-08-13