What are the essential media types every artist or photographer must have to properly merchandise their work?

You need six mandatory media types: (1) One photo paper (glossy, satin, or matte—your choice), which is optional as it’s the lowest price point; (2) One fine art paper (watercolor or smooth—pick one); (3) Canvas (gallery wrap); (4) Metal or aluminum (white gloss is most popular); (5) Acrylic (comes in various thicknesses); (6) Wood. These are not optional—they’re mandatory. Each serves different design styles and price points. Interior designers and buyers have specific preferences, and if you don’t offer the medium they need, you lose the sale. Don’t assume you know what buyers want—let them choose.

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Asked by general teaching · Answered by Patrick Shanahan and Nick · art-marketing-podcast · 2020-09-08