What's the biggest mistake artists make when running holiday sales campaigns?

The biggest mistake is going straight for the sale without putting in the work throughout the year. A holiday sale being the first time you actively market to your audience is a right hook without the jab - it’s never a recipe for success. What you do all year long determines how well your holiday sales perform. You need to be romance marketing your audience throughout the year, building the know-like-trust factor through storytelling without selling across digital platforms. This year-round work gives you the credibility to ask for a sale during the holidays and makes people amazingly receptive to your offers. Summer bodies are made in winter - the work you put in during the off-season determines how well you perform in the game.

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Asked by general teaching · Answered by Patrick Shanahan · art-marketing-podcast · 2017-12-04