How should I think about my art business differently to be more successful?

Think of your art business as a retail store open seven days a week that you’re responsible for driving revenue toward. You need to act like a businessperson, not just follow creative whims. While the romantic notion of disappearing to create and returning with a huge success sounds appealing, it doesn’t pay bills in the real world. If you want to turn your passion into a business rather than keeping it as a hobby, you need to think strategically, plan around the calendar, understand metrics, and execute consistent marketing—just like any other business owner would.

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Asked by general audience · Answered by Patrick Shanahan · art-marketing-podcast · 2024-02-20