Should I be concerned about having long back-and-forth email conversations with subscribers?

Not at all - every reply counts, whether it’s the first, seventh, or twentieth in a thread. Think of it like scoring goals in soccer: a beautiful goal and an ugly goal both count the same. Similarly, the first reply and the seventh reply in a conversation thread all count - they’re all sending positive signals back to email providers. Some people are naturally chatty and love conversations. Don’t be afraid to engage with them, ask follow-up questions, and keep conversations going. These threaded conversations are valuable for deliverability and for building real relationships.

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Asked by general teaching point · Answered by Patrick Shanahan · art-marketing-podcast · 2025-11-07