Do I need to be on video for social media to work?

No, being on video helps but isn’t required. What’s essential is that you let people get to know who you are as a person. You can’t just post art without any personal context—that approach doesn’t work. Share your story, where you grew up, your background, your interests, whether you’re married, have kids, your hobbies—these things matter because they’re how people bond with you. You can do this through written posts, photos of your life, or other formats if you’re uncomfortable on video. The key is authenticity and giving people a window into who you are beyond your art.

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Asked by an artist with marketing background · Answered by Patrick · Art Business Webinar · 2026-07-15