How can I use workspace content in email marketing?

Workspace content works powerfully in email because it’s a complete change from talking about sales or new work. Use subject lines like ‘I’ve never shown you this before’ or ‘You’ve seen my art, but not this’ or ‘A photo I almost didn’t share.’ In the email body, explain that you’re sharing something different—not a new piece or sale, but your actual workspace where everything comes from. Be honest about it not being fancy. Share specific details about your location and setup. Explain you almost cleaned up but didn’t because subscribers have seen finished work but never this, and this might tell them more about you as an artist than any piece you’ve posted. Invite replies asking to see their creative spaces. This approach gets exceptional open rates and reply rates.

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Asked by artists wanting to improve email marketing · Answered by Patrick Shanahan · art-marketing-podcast · 2026-03-12