Why do some of my marketing efforts seem to work great for other artists but not produce the same results for me?

Different markets, locations, and audiences will always produce completely different results, and that’s perfectly okay—it’s how it should work. The same marketing tactic run for artists in different countries or with different styles will yield varying outcomes. Some campaigns will be home runs with immediate sales, others will generate tremendous attention and subscribers but no immediate sales, and some will fall somewhere in between. What matters is not comparing your immediate results to others, but rather having a consistent follow-up strategy that works for your audience. Focus on acquiring attention and then marketing to that attention over time—that’s the universal principle that works regardless of your specific market or situation.

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Asked by synthesized from teaching · Answered by Patrick Shanahan · art-marketing-podcast · 2019-05-15