What is a content curator on Instagram and why should I care about them?

Content curators are people who search the internet all day for the best content in a specific niche and share it with their followers. They exist at every level, from massive accounts covering broad topics down to very specific niches. Some curators have built followings of millions just by sharing other people’s work. These curators are incredibly valuable because they’ve already aggregated the exact audience you want to reach - art collectors, high-net-worth individuals, and art buyers who follow these accounts to discover new artists. Getting featured by a curator can expose your work to hundreds, thousands, or even hundreds of thousands of potential buyers.

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Asked by synthesized from teaching · Answered by Patrick Shanahan · art-marketing-podcast · 2017-06-19