What is the three-element framework for developing my artist story?

There’s a three-element framework to help you craft a compelling artist story. First is the anchor: what specific life situation or obsession is your hook? What makes your story unique and personal? Second is the frame: how does your hook connect to a broader movement or theme that others can relate to? This helps your story resonate beyond just you. Third is repetition: where and how will you tell the same story consistently so that your fans, followers, and potential collectors can repeat it? You want to be known for your story first, your artwork second. The story needs to be repeatable and memorable. Think about where you’ll share it—on your website, in social media posts, in emails, at shows—and commit to telling it consistently everywhere.

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Asked by implied question from teaching · Answered by Patrick Shanahan · art-marketing-podcast · 2026-01-09