How can I use Instagram Stories to create urgency during a sale?

Instagram Stories are incredibly powerful for creating scarcity and urgency. When your sale is about to expire—say, 24 or 48 hours before the deadline—start posting Stories that count down the time left: ‘24 hours left,’ ‘23 hours,’ ‘22 hours,’ and so on. You can create these tiles in Photoshop or use an online editor. If you’re really aggressive, you can post one every hour. Alternatively, if you’re selling a limited edition, post Stories counting down how many are left: ‘10 prints left,’ ‘7 left,’ ‘3 left,’ ‘1 left.’ Each Story highlights your art and the shrinking availability. It plays on people’s emotions and fear of missing out. Instagram lets you do this for free organically, or you can run them as ads. Either way, it’s magic and incredibly effective.

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Asked by synthesized from teaching · Answered by Patrick Shanahan · art-marketing-podcast · 2017-11-14