How does selling merchandise lead to selling more wall art in the long term?

When customers buy your merchandise - even though it’s not wall art - they get your art into their hands and into their daily lives. For example, someone who has been shopping for two years with one of your tote bags featuring your art will think of you when they’re finally ready to buy wall art. Your art has been in their consciousness through that merchandise. Some portion of these newly acquired merchandise customers will also buy again and again, and eventually become collectors. This entire cycle ties back to acquiring new customers through lower barrier-to-entry products, then nurturing those relationships over time.

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Asked by general audience · Answered by Patrick Shanahan · art-marketing-podcast · 2023-03-09