How should I think about using live video in my art business?

Live video is a complete game-changer for artists. You can connect with people one-to-one or one-to-many, introduce yourself personally, talk about your work, and merchandise your finished products in a way that flat images never could. People don’t buy images—they buy the finished product on the wall. Being able to turn on a camera, show your personality, demonstrate your work, and present how it looks as a finished piece transforms the buying experience. The days of relying solely on static 2D image galleries are over. Live video lets you build authentic connections and showcase your art in context, which dramatically improves your ability to sell.

Asked by an artist exploring video marketing · Answered by Patrick Shanahan · art-marketing-podcast · 2020-09-29