Why should I focus my marketing efforts on Instagram right now?

Instagram is where the attention is currently concentrated. It’s like an epic house party that all the well-connected people are attending. The platform offers multiple features and techniques (stories, hashtags, direct messages) that are still relatively new to everyone, creating a level playing field. Even if you’re just starting out with a small following, you can leverage these newer features effectively because the opportunity is fresh for everyone. The attention arbitrage opportunity on Instagram is significant right now, and it’s accessible to anyone regardless of follower count or how long they’ve been on the platform.

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Asked by synthesized from teaching · Answered by Patrick Shanahan · art-marketing-podcast · 2017-06-19