What's the best way to approach AI if I'm worried it removes the humanity from my creative work?

Think of AI as focusing your creative energy into the most important things, then letting it handle the distribution and variations. For example, spend your creative energy writing one master description of your artwork—really think deeply about it—then use AI to adapt that into different formats (social media posts, carousel slides, email text, etc.). AI doesn’t replace your humanity; it amplifies your ability to be more human. It can free you up to have genuine personal interactions, remember customer details, and focus on relationships while handling the repetitive tasks. You don’t have to use everything AI generates verbatim—treat it as a thought partner that gives you ideas and frameworks you might not have considered, then edit to match your voice and intent. It’s better to post AI-assisted content than to post nothing at all because you’re overwhelmed.

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Asked by an artist concerned about AI and authenticity · Answered by Patrick Shanahan and Megh Knappenberger · art-marketing-podcast · 2025-04-22