Should I follow recommended best practices like posting three reels per week even when I'm struggling?

Best practices and recommendations are guidelines for optimal results, but they should work for you—not the other way around. If you’re sick, overwhelmed, or dealing with life challenges, adjust expectations. Post what you can, when you can. The recommendations assume normal circumstances. Your well-being always comes first. Make social media fit your life and capacity, especially during difficult times. Consistency matters over the long term, but rigid adherence during crisis periods creates unnecessary stress. Use any automation tools you have, post when possible, and don’t let guilt about ‘shoulds’ add to your burden.

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Asked by an artist dealing with health challenges · Answered by Millie · art-marketing-101 · 2026-06-12