What size print makes a good giveaway prize, considering shipping costs and perceived value?

A 12x18 inch print is an excellent giveaway size. It’s large enough to be considered mid-size and fits well in most homes, so it has strong perceived value. At the same time, shipping isn’t prohibitively expensive at that dimension. The value of your giveaway directly impacts sign-up rates—higher value prizes attract more entries—so choose a size that feels generous without breaking your budget on shipping and production.

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Asked by a photographer doing their own printing · Answered by Indra · art-marketing-101 · 2026-07-06