When should I worry about getting my pricing and product ordering perfect on my website?

Don’t worry about perfection before launching—just get your work online. It doesn’t matter what order you list products in initially. It doesn’t matter if your pricing isn’t optimized yet. Nobody is scrutinizing these details the way you think they are. What matters is getting live and operational so you can start getting real market feedback. You’ll learn what works through actual sales conversations and customer behavior, not through planning in isolation. Get your store functional, get payment processing working, get your images up, and start marketing. You can—and will—adjust pricing, product mix, and presentation based on real data once you’re in the game. Perfectionism before launch is just another form of procrastination that keeps you on the sidelines.

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Asked by general teaching point · Answered by Patrick Shanahan and Nick Friend · art-marketing-podcast · 2020-06-03