What's a low-cost way to test selling at in-person art shows and fairs without a huge upfront investment?

You don’t need thousands of dollars in professional display equipment to start. Look for used or budget options: buy a secondhand pop-up tent, folding tables, and simple display easels from online marketplaces, thrift shops, or other artists selling their gear. Some shows even provide tents and tables, so prioritize those events. Invest your money in inventory (prints and a few originals) and a small selection of low-cost merchandise (which sells easily and has low friction for buyers). Get creative with your display—use table covers, simple signage, and arrange your work neatly. You’re testing the model, so don’t go all-in on pro panels and custom booths yet. Start scrappy, learn what works, talk to customers, and gather data. If the test goes well and you see sales potential, then gradually upgrade your setup. The goal early on is to get in front of people and validate the channel, not to have the fanciest booth.

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Asked by a photographer exploring in-person shows · Answered by Juan (One) · Office Hours · 2026-03-19