How do I build know, like, and trust with my audience?

Know, like, and trust comes before most art sales. One of the most efficient ways to build it is through live video. Go live on social platforms—talk about your process, show your work, do Q&As, take people behind the scenes. Let them see you, hear you, and get to know you as a person. This transparency and consistency builds intimacy. Podcasting and audio are powerful for this (people feel like they know you personally), but video takes it to the next level. The more you show up live, the more your audience will feel connected to you and trust you enough to buy.

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Asked by an artist wondering how to connect with buyers · Answered by Patrick Shanahan and Nick Friend · art-marketing-podcast · 2021-01-05