What price point should I use for giveaway prizes at in-person shows?

For giveaway prizes, aim for items that cost you between $30-$70, typically prints in that range. You don’t want to spend too much because the success of a giveaway is measured by cost per lead. If you spend $70 on a print and only get 10 email signups, each lead cost you $7. You want to keep that cost per lead low. If you have smaller items like handmade goods that people would be excited to win and that fit this budget, those work too. The key is balancing attractive prizes with reasonable acquisition costs.

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Asked by a Canadian photographer planning show giveaways · Answered by Juan · Office Hours · 2026-03-31