What's the specific tactic for reaching out to people who engage with my Instagram posts?

Here’s the step-by-step process: First, pull up your Instagram profile on a computer (it’s faster than phone). Mouse over your posts to see which have comments or likes. Click on those posts and look at who engaged—you can see commenters directly and click on likes to see who liked it. Do a quick smell test: skip friends, skip other artists who aren’t likely buyers, but prioritize interior designers or high-net-worth individuals. Make sure they have messaging enabled. Note what artwork they engaged with, then use an AI tool to generate room mockups of that piece in seconds. Hit the message button and send: ‘Hey [name], I wanted to say thank you for the like/comment on my post. Your interaction helps me get my art out there. As a way of saying thanks, I figured I’d send you some images of the post you liked.’ Then upload the room mockups. That’s it—you’re just opening a conversation and providing value.

---

Asked by an artist wanting to convert social engagement into conversations · Answered by Patrick Shanahan · art-marketing-podcast · 2025-01-27