How do I create a simple, repeatable posting calendar for different content types (studio, limited editions, product posts, etc.)?

Build your own loose weekly rhythm based on content themes. For example: Mondays could be “behind-the-scenes/studio” content, Wednesdays “limited edition spotlight,” Fridays “new work or catalog feature,” and so on. You don’t need a rigid schedule—flexibility is fine—but having a general pattern helps you stay consistent and ensures variety. The key is that you post regularly (aim for at least one reel or post per day), and you rotate through different content types so your feed isn’t repetitive. There’s no “correct” formula; create a structure that feels sustainable for you. Over time, your audience will come to expect certain content on certain days, which can boost engagement. The goal is consistency and variety, not perfection. Adapt your calendar as you learn what resonates most with your audience.

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Asked by a photographer organizing a content plan · Answered by Juan (One) · Office Hours · 2026-03-19