How much of my audience actually sees each social media post I make?

Social platforms like Facebook and Instagram typically show your post to only about one to two percent of your audience initially. If the post performs well, it might reach four or five percent. The platform shows different posts to different segments of your audience based on the subject matter and what resonates with each person. This means if you paint or photograph both waterfalls and wildlife, each type of content will be shown to different people in your audience. This is why posting regularly is crucial — not everyone sees every post, and consistent posting ensures your art gets in front of more total eyeballs over time.

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Asked by synthesized from teaching · Answered by Nick Friend · art-marketing-podcast · 2025-05-23