What should I do with my product lineup during tough economic times?

Audit your entire lineup to ensure you have a complete range of price points: zero to $100, $100 to $1,000, and $1,000+. Include non-wall-art items using available options. Having this full range is essential because it allows you to capture all demand in the market. Without lower price points, you miss impulse purchases. Without higher price points, you cap your revenue potential. Going into tough economic times without this range is like fighting with one arm tied behind your back. Use the extra time during slow periods to organize your lineup properly and ensure customers are aware of your full range of offerings.

---

Asked by artists adjusting to economic challenges · Answered by Patrick Shanahan · art-marketing-podcast · 2025-04-24