I don't enjoy marketing. How do I approach this?

Nobody particularly enjoys marketing, but you have to do it—just like exercise. It’s not fun getting up at 5 AM to work out, but you know you must do it for your health. Marketing is the same for your business health. The key is accepting it as necessary work, not optional. Start with the fundamentals, be consistent even when you don’t feel like it, and understand there will be some pain in learning. But once you push through and build the habit, you’ll find it’s not that hard—it’s just work. The business will start growing, your emotional gas tank will fill up from seeing results, and you may end up investing more time than you initially thought because it’s working.

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Asked by an artist from England · Answered by Patrick · Art Business Webinar · 2026-07-24