How can I diversify my marketing efforts beyond just relying on email?

Smart artists and marketers should diversify their followers across different platforms rather than relying solely on one traffic source. Work strategically at spreading your followers around different venues - move Instagram followers to Facebook, email followers to Instagram, and so on. This protects you from being too reliant on any single platform or traffic source, similar to how you wouldn’t want your entire retirement account in one stock. Constantly work to cross-promote and move followers between your different channels.

---

Asked by general teaching · Answered by Patrick Shanahan · art-marketing-podcast · 2017-11-22