How do I know which social media platform to focus on—Instagram or Facebook?

Both platforms are equally valid and are owned by the same company, so their algorithms are very similar. Your choice should depend on two things: your personal preference and where your audience is most active. Younger demographics tend to favor Instagram; older audiences are often more active on Facebook. If you’ve been building an audience on one platform and it’s growing well, focus your energy there. If one platform feels overwhelming or isn’t delivering results after consistent effort, don’t force it—double down on what’s working. Test both, see where you get better engagement and growth, then prioritize that platform. You don’t need to be everywhere; you need to be where your collectors are.

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Asked by an artist new to Facebook · Answered by Millie · art-marketing-101 · 2026-06-15