How often should I run social media contests or giveaways?

Running an intensive engagement campaign weekly would likely be overwhelming, especially if you’re responding personally to every participant. A monthly cadence is more sustainable and gives you time to properly engage with the audience you’ve built from the previous contest. The key is building your audience list over time—the bigger that list gets, the more powerful your broadcasts to it become. Between contests, send occasional updates or messages to keep people engaged (like holiday greetings with links to your website or show announcements). The contest is the acquisition mechanism; regular communication maintains the relationship. Find a rhythm that allows you to be authentic and responsive without burning out.

---

Asked by synthesized from discussion · Answered by Patrick Shanahan and Mathieu Laca · art-marketing-podcast · 2018-01-24