What customer data can I use for advertising if I don't have email addresses?

You can use phone numbers, first name, last name, zip/postal code, city, state or province, country, date of birth, year of birth, gender, and age. Advertising platforms have become incredibly sophisticated at matching customer data even without email addresses. For example, a list of 2,800 records with only names, addresses, and phone numbers (no emails) was able to match 53% to user profiles - about 1,500 people. This is a dramatic improvement from even a year prior when the same data might have only matched 2-10%. So gather whatever information you have from old receipts, customer records, or databases, format it properly, and upload it. The platforms can work with partial data much more effectively than before.

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Asked by an artist wondering what data they can use for ads · Answered by Patrick Shanahan · art-marketing-podcast · 2017-11-07