What price points should every art website have and why?

Every website needs three price point categories: under $100, $100-$1,000, and above $1,000. This is based on the socioeconomic bell curve - your audience includes people at different income levels, from low net worth to high net worth individuals. If you don’t have price points for everyone, you’ll never see the full ROI of your marketing efforts. You’re missing opportunities to get into people’s homes with your work, and remember that people move up and down the economic scale over time. The higher price points also create a psychological anchoring effect that makes mid-range pieces feel more affordable.

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Asked by synthesized from teaching · Answered by Patrick Shanahan · art-marketing-podcast · 2022-02-12