Should I run sales for holidays like Mother's Day or Father's Day even if my art doesn't directly relate to those themes?

Yes. The key insight is that people’s wallets are already out during those times—they’re in buying mode, looking for gifts. It’s not about your art perfectly fitting the holiday theme; it’s about timing your sale when purchase intent is naturally high. Align your promotions with these moments because the general public is already shopping, and you want to be in front of them when they are.

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Asked by synthesized from teaching · Answered by Patrick Shanahan · art-marketing-podcast · 2026-04-23