What's a good price point for selling art calendars?

Don’t try to make a large markup on calendars. If your cost including shipping is around $20–21, add just a modest margin—perhaps $5—and sell them for $25–30. The goal with merchandise like calendars isn’t to maximize profit per unit; it’s to get your art into collectors’ homes where it will be visible all year long. A calendar stays on someone’s wall month after month, keeping you top of mind and sparking conversations with visitors who ask where they got it. Think of calendars as a marketing tool that generates recurring visibility and word-of-mouth, not a high-margin product.

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Asked by an artist selling calendars at shows · Answered by Juan · Office Hours · 2026-08-11