What happens when an artist creates content that appeals to people who just love creativity in general?

When you create something that’s exceptionally creative—not just niche-specific but broadly appealing to anyone who appreciates creativity—you can reach massive audiences across all demographics and countries. This ‘cool content’ gets shown to people who simply like creative things, not just those interested in your specific subject. What’s remarkable is this content often spreads organically across multiple platforms—you might create it on Instagram but then see it spread to Facebook, YouTube, and other platforms through the echo chamber effect. Artists doing highly creative, unique things that no one else is doing are getting rewarded with enormous free attention and building major businesses as a result. The key is applying your artistic talent to do something truly different that makes people go ‘wow, that’s just cool’ regardless of their specific interests.

---

Asked by a general teaching point · Answered by Patrick Shanahan · art-marketing-podcast · 2024-06-21