What's the fundamental goal when starting to build a Facebook advertising strategy?

While your ultimate goal is always sales, there are important steps along the way. Initially, you need to focus on building attention and audience - gaining Facebook fans, Instagram followers, and email addresses. These form the foundation of your warm audience that you can eventually sell to. So your path to sales starts with audience building through attracting more attention and growing your list of engaged followers.

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Asked by an artist starting with Facebook advertising · Answered by Patrick Shanahan · art-marketing-podcast · 2018-11-08