How do I turn my organic social posts into paid ads?

First, create your organic post on Facebook or Instagram with your sale message and imagery. Then go into your ads manager, create an ad group with your warm audience targeting, and select the option to turn existing posts into ads. This takes about two minutes per post. The advantage is you can boost the same content you’re posting organically, maintaining message consistency across both paid and organic channels. Set your daily budget, choose your kitchen sink warm audience, and turn on the ads. Do this for each major touchpoint in your sale - the announcement, reminders, 24-hour warning, and any extensions.

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Asked by an artist learning ad mechanics · Answered by Patrick Shanahan · art-marketing-podcast · 2019-11-27