What happened to artists who previously succeeded by selling through galleries?

Artists who succeeded in selling through galleries were actually the lucky ones who got in early on something that was already declining. But the key lesson is that successful business owners don’t cling to the old world—they move forward to where the market is going. After 2008 and now after COVID, some artists succeeded and some failed. The ones who succeeded moved forward and adapted to the new market reality. The ones who failed kept clinging to the old model, hoping it would return. The world never goes back to where it was. The gallery-dependent model is over, and there will be less of that business going forward. Your job is to move forward, not look backward.

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Asked by synthesized from teaching · Answered by Nick · art-marketing-podcast · 2020-08-19