What's the biggest mistake artists make with their website and email list?

Most artists never build their email list. After 20+ years, many have fewer than 100 email addresses. The size of your email list and customer list is one of the most accurate predictors of your revenue potential. If you only sell, say, 24 pieces in a year, you only have 24 customers to market to next year. You should be capturing emails at every mural, every show, every interaction—building that list into the hundreds or thousands.

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Asked by artists with small or no email lists · Answered by Patrick Shanahan · art-marketing-podcast · 2025-05-09