Why is attention so important for selling art online?

Attention is the essential element of your business - the coin of the realm. Without it, you cannot build a thriving business. It doesn’t matter how good your art is; if you want to stand a chance to build a relationship and make a sale, you need to understand how to get attention. This is similar to app developers or voice skill creators - the only ones succeeding are those who understand how to get attention, whether through a brand name, email list, social media following, or other channels. You need to come to terms with this as step one, then work all year long on getting more of it. Once you understand this, you start asking the right questions about how every marketing activity you do is driving attention to your art.

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Asked by general audience · Answered by Patrick Shanahan · art-marketing-podcast · 2018-04-04