Why is selling via live video considered so important for artists now?

Selling via live video—whether one-to-one with a potential collector or one-to-many through broadcast shows—is the most exciting development to happen in the art world in modern times. It’s fundamentally changing how business is done. Live video is the next best thing to in-person sales because you can explain your work, share your inspiration, discuss pricing, and build relationships in real-time, but you can reach people who don’t live near you and could never visit your physical location. The entire art world is currently trying to figure out the best practices and technology for this method. While we all need significant practice—potentially thousands of sessions—to master it, it represents an incredible opportunity for artists to connect with and sell to buyers anywhere.

Asked by an artist exploring new sales methods · Answered by Patrick Shanahan · art-marketing-podcast · 2021-04-03