What's an effective way to market to local businesses with my photography?

Create location-specific photo books or collections focused on individual towns, neighborhoods, or local landmarks. Then approach local shops, hotels, restaurants, and gift stores about carrying them as location-based memorabilia. These work especially well in tourist areas or towns with strong local pride. You might need to shoot more of the iconic local scenes—landmarks, businesses, community events—to create comprehensive collections. Price them as accessible keepsakes rather than fine art. This approach creates multiple benefits: wholesale relationships with local businesses, increased local brand awareness, and a product that appeals to both tourists and locals as gifts or memories.

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Asked by a photographer in a tourist area · Answered by Patrick Shanahan · art-marketing-podcast · 2024-09-06