Does it matter when I start building my online art business, or can I wait?

The sooner you start, the better positioned you’ll be. Building an online art business requires learning multiple skills: email marketing, social media marketing, live broadcasts, and more. Artists who started two years ago are leaps and bounds ahead of those who started a year ago, who are ahead of those starting today. This isn’t like showing up at a local art fair where everyone has similar footing. Online, the people who’ve been developing their skills capture more of the market demand. If you wait two years to start, you’ll be competing against people who are already years ahead in skill and audience building. Start now, because the gap only widens.

Asked by artists considering when to begin online marketing · Answered by Nick Friend · art-marketing-podcast · 2020-06-09